Every frame
we kept, sorted
by year and brief.

The Atrium SS25 lookbook ran over four days in Lisbon in late February 2025. The brief asked for a single continuous lighting fingerprint across four very different locations — a 17th-century monastery cloister, a working ceramics studio, a tile-clad municipal pool, and the rooftop of the brand's flagship store on Rua da Misericórdia.

The brief did not say "soft." It said "honest." We brought a 4×6 silk and stopped using softboxes after day one. — Mira Halden, lead

We landed on a single 4×6 silk diffusing the existing daylight, supplemented with a Profoto B10X for fill in the colder afternoon sessions and a hand-held Aputure MC for the indoor still frames. The colour reference was a slate-grey card; the colour decision was a faintly cool fall-off in the shadows. Thirty-six frames were chosen for the lookbook, twelve of those for the wholesale presentation, four for the campaign edit. Total time from shoot wrap to first delivered selects: thirty-eight hours.